The  ₿ Word is a Bitcoin-focused campaign that tries to debunk and de-stigmatize common misconceptions about Bitcoin, explain how institutions can and should embrace it, and raise awareness to underserved parts of the network.

The  ₿ Word will begin on July 21, 2021, providing the investor community with a live experience and a library of content, allowing for a more informed discussion about the role Bitcoin can play for institutions worldwide.