TikTok's creator, ByteDance, has formed a new business named BytePlus to market platform services based on TikTok's capabilities. The artificial intelligence (AI) recommendation system responsible for TikTok's sudden ascension to the top of the social media digital entertainment sector, 'BytePlus Recommend,' is the most striking of the six services presented to us.

Unlike other social platforms, TikTok focuses on spontaneous discovery enabled by its AI recommendation engine, as opposed to follow-and-feed content approaches. TikTok tests a video after it is uploaded by a user on a select group of users. It chooses whether to push it to a wider audience based on engagement indicators like time watched, likes, comments, shares, and downloads. It repeats the cycle with larger groups until the level of involvement reaches a maximum. As a result, TikTok's app has grown to over 1 billion users worldwide in less than five years.

Entrepreneurs now have access to BytePlus Recommend, a powerful recommendation engine whose adoption might have a global impact on business performance. According to the BytePlus website, Singapore-based travel startup, Wego saw a 40 percent increase in conversions after using BytePlus Recommend.